warm — mallory kramer

mallory kramer Warm ● 2018 - Present ● Back to work ⤑

"The most fashionable dog ever" - Good Morning America

In the heart of New York City, a personal quest to keep my cherished Spanish rescue dog named Stella warm during the biting NYC winters became the genesis of a groundbreaking new pet aesthetic. Stella, adapted to milder climates, struggled with the harsher temperatures, prompting a deep dive into the world of dog apparel. However, no existing solutions combined style, functionality, and quality to meet our needs.

Navigating the extensive offerings of pet stores and online markets proved fruitless, leaving me to my own devices. Leveraging my creative problem-solving background and a long-dormant sewing machine, the creation of a unique, tailored dogwear solution began. The process involved meticulous material selection and prototype development, using personal clothing and old sheets to craft the initial fit samples. When I cut the first faux fur version, I knew I was onto something. The response was immediate and overwhelming – people couldn't get enough of Stella's stylish and functional garments. Our designs went viral, captivating the hearts of pet lovers far and wide. Brands worldwide sought to emulate the innovative design that catered to pets facing similar challenges in colder climates, and our designs have since been copied across a range of price points.

Over several years, WARM successfully provided bespoke solutions to pet owners, combining craftsmanship with high fashion. However, in pursuit of scalability and sustained impact, the brand is momentarily paused to strategize on future expansion. This pause is not an end but a gateway to a broader reach, ensuring that pets worldwide can experience the comfort and style Stella enjoys, while keeping ethical production and sustainability a priority.

If you’d like to learn more about rescuing Spanish hounds like Stella, please check out Galgos del Sol.